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Employing VR to develop new products

An interesting article (tap the link below) from McKinsey on Virtual Reality and its added value in the very early stages of New Product Development:

“Virtual reality breaks the constraints of our physical world,” explains a physicist by training that leads cost-engineering work at McKinsey. “It can be used anywhere, anytime, with one person or tens of people. You can see structures you couldn’t access before, either because they are too big or in places we couldn’t get to, like airfields, mines, industrial sites, weather stations.”

https://www.mckinsey.com/about-us/new-at-mckinsey-blog/product-development-gets-a-makeover-with-virtual-reality?cid=other-soc-lkn-mbl-mck-oth-1907–&sid=2444013708&linkId=69927502

Eva Vaoutsi

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